As the dining landscape continues to evolve with the pandemic, telling the unique story of your restaurant is more important than ever. Public relations principles can help keep your guests informed, use the right tone, reach new markets, and get creative with new revenue streams. We spoke with three hospitality PR experts for their best advice for navigating the current landscape and keeping your business top of mind for guests.
As the Social Content Manager for Resy, I spend a lot of my time thinking about how I can best communicate who we are to diners all over the world through our social media posts. Before landing here, I spent several years working for public relations and social media agencies, finding the best copy, images, and videos to represent my restaurant clients. Although it can feel like the social platform landscape gets more crowded every day (I’m still learning TikTok), Instagram is still the best app to showcase the look and feel of your restaurant to potential diners. Because of Instagram’s visual-forward layout, it provides the most opportunity to open the curtain for local eaters to see the atmosphere and food in your restaurant.