Everyone’s a critic. While in some markets it can still take a local food writer up to a month after your grand opening to publish a well-researched review in the newspaper, that’s no longer the case in many places. Today, guests have multiple avenues to provide feedback from the moment you open your doors.

As the Social Content Manager for Resy, I spend a lot of my time thinking about how I can best communicate who we are to diners all over the world through our social media posts. Before landing here, I spent several years working for public relations and social media agencies, finding the best copy, images, and videos to represent my restaurant clients. Although it can feel like the social platform landscape gets more crowded every day (I’m still learning TikTok), Instagram is still the best app to showcase the look and feel of your restaurant to potential diners. Because of Instagram’s visual-forward layout, it provides the most opportunity to open the curtain for local eaters to see the atmosphere and food in your restaurant.